The Conversion Story.
Storytelling is one of the most powerful ways of creating human connections because rooted at the heart of them all is emotion.
Ever notice how a good story pulls you in?
Your clients are no different. When you use stories in your marketing, you’re not selling photos, coaching, accounting etc, you’re showing them why you’re the person they need.
The Conversion Story will show you how to weave story into your brand and create a connection that lasts.
What is The Conversion Story?
Storytelling is the best way to attract your dream clients because it connects on a deeper level. People don’t just buy what you do - they buy why you do it and how it makes them feel. A good story builds trust, sparks emotion and shows the human side of your brand - making you relatable and memorable.
The Conversion Story is an online program for photographers and other small business owners who want to speak directly to the hearts of the people they really want to work with - by mastering the art of storytelling in their marketing.
Through step-by-step guidance, practical exercises and 12 months support in a private group, you’ll learn how to craft compelling stories that connect with your audience and convert them into loyal clients.
It’s all about making your marketing feel natural, authentic and effective - without the overwhelm.
There is space for great storytelling in business.
It’s a proven scientific fact: stories engage our brains in a deeper way than facts alone - business storytelling focuses on the human side of work.
And stories stick.
How we can work together.
The Conversion Story.
Online program or a 1:1 VIP day.
Online program £1495
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The online program is designed specifically with you in mind.
It’s an online course created to show you just how poweful storytelling is. I show you how to use the right stories in your marketing to position you as the expert in your niche, and the go-to photographer.
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Ideal Client.
You can’t tell tell the right story if you don’t know who you’re talking to. That’s why we start with understanding your ideal client. This isn’t about ticking boxes like age or location - it’s about diving deep into what makes them tick. By knowing their struggles, dreams and values, you can craft messages that feel personal and magnetic, making your marketing hit the sweet spot every time.
The Stories.
Not all stories are created equal. This part of the program helps you uncover your stories and the emotions sitting behind them - the ones that showcase your brand’s personality and connect with your ideal clients. You’ll learn how to dig out those everyday moments that resonate and turn them into marketing gold, ensuring your audience feels inspired, seen and ready to book you.
Storytelling Framework.
Great stories don’t happen by accident - they follow a structure. This framework is the backbone of the program, giving you a simple, repeatable process to craft stories that grab attention and drive action.
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Right from the beginning of the course, you’ll join other photographers and business owners in a private Facebook group for 12 months of accountability, learning, Q&A sessions, guest speakers, and more.
Because we all know how easy it is to purchase the course - but how many times do we leave it on the hard drive gathering dust?
Not this one.
You won’t be left on your own!
1:1 VIP day £1995
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The 1:1 VIP day is perfect for you if you prefer the 1:1 approach tailored to you and your business.
It’s an online 1:1 program that takes place over 2 half days, and has been created to show you just how powerful storytelling is.
I show you how to use the right stories in your marketing to position you as the expert in your niche, and the go-to person.
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Everything is bespoke to you and your business.
Deep Dive.
First of all, you’ll find a quiet time to complete the Deep Dive and return back to me. This gives me a real good insight into you and your business, and is the foundation of our work together.
The Stories.
Not all stories are created equal. This part of the program helps you uncover your stories and the emotions sitting behind them - the ones that showcase your brand’s personality and connect with your ideal clients. You’ll learn how to dig out those everyday moments that resonate and turn them into marketing gold, ensuring your audience feels inspired, seen and ready to book you.
Storytelling Framework.
Great stories don’t happen by accident - they follow a structure. This framework is the backbone of our coaching, giving you a simple, repeatable process to craft stories that grab attention and drive action.
-
Right from the beginning of the course, you’ll join other photographers and business owners in a private Facebook group for 12 months of accountability, learning, Q&A sessions, guest speakers, and more.
Because we all know how easy it is to purchase something like this - only to lose momentum once left on our own.
Not this one.
You won’t be left on your own - even when your coaching with me is over!
Heart versus mind.
Facts speak to your mind.
What does the science tell us?
A collection of facts and figures - like a powerpoint or factual social media post - activates the language processing part of your brain. It has a logical structure.
Stories speak to your heart.
However, when you are reading a story, something completely different happens.
Your brain will activate up to seven areas at once - including the zone that processes images - which works 60,000 times faster than language processing.
Other activated zones include those that trigger emotions, touch, hear, taste and even smell.
How incredible is that?
We understand the world through stories.
Sometimes another pair of eyes and ears on your business is what you need.
Still not sure?
Book a call with me and let’s see how storytelling can help your business.
Being human is essential to the success of a small business.
Meaningful connections grow through empathy, laughter and tears in a way that doesn’t just highlight our similarity but also makes us human.
In business, being human and authentic helps to create powerful connections with your ideal clients. No matter where you are in your journey, your business has grown from who you are, where you’ve been and continues to grow through your vision for the future.
As a result of booking Anne for The Conversion Story, I now have a wealth of stories and marketing materials to use. I no longer feel stuck!
Robert
Anne is a true gem in teaching the art of marketing through storytelling and what sets her apart is her ability to understand the emotions behind the stories!
Kasey
Anne’s approach to storytelling to connect with potential clients feels so natural and not salesy. After just one call, I have clarity on where to go from here. I’m so happy I spent time with Anne to realise how I can use my own personal stories that relate to my ideal client’s objections and to realise that I can provide the solution.
Angie
Ideal client.
You can’t tell the right story if you don’t know who you’re talking to.
That’s why we start with understanding your ideal client. This isn’t about ticking boxes like age or location - it’s about diving deep into what makes them tick. By knowing their struggles, dreams and values, you can craft messages that feel personal and magnetic, making your marketing hit the sweet spot every time.
The stories and emotion.
Not all stories are created equal - and people don’t buy photos, coaching etc - they buy feelings.
This part of the course helps you uncover your stories - the ones that showcase your brand’s personality and connect with your ideal clients. Emotion is the secret sauce that transforms your stories from ‘nice’ to unforgettable - and you’ll learn how to weave these emotions into your stories, creating a connection that feels real and irresistible.
The framework.
Great stories don’t happen by accident - they follow a structure.
This framework is the backbone of the course, giving you a simple, repeatable process to craft stories that grab attention and drive action. With this in your toolkit, you’ll never struggle to come up with content that connects, whether it’s for social media, your website or emails.
No more hard sell.
Until I discovered storytelling for myself, I spent many a painful day and night on social media SELL SELL SELLING.
But clients weren’t knocking my door down wanting a photoshoot - and I couldn’t work out where I was going wrong. Sure, I got clients - but they wanted cheap photography.
And it was demoralising.
And then I discovered storytelling - and it all made sense.
My social media posts had been all about me - my dream clients couldn’t ‘see themselves’ in them.
All they could see was another photographer shouting all over Facebook.
Fast forward to today, and I’m now attracting clients who actively seek me out and happily pay my fee.
And it’s all down to storytelling.
Knowing which stories to share, weaving emotion between the lines so that my audience feel like I’m talking to them, and them only.
And I want to help you do the same.
FAQ
How do I know whether I need the online program or the 1:1 VIP day?
This will depend on how best you learn but also on how quickly you’d like to get started with using storytelling in your marketing. The 1:1 is the quicker route.
Is the VIP day face-to-face?
No - we do it over Zoom - but if you’d prefer face-to-face then just let me know.
I’m not a photographer - can I do the online program instead of the VIP day?
Currently, the program has been written specifically for photographers - but the content is applicable to all business owners. Book a call and let’s see which is the better fit for you.
Do I need to do any prep before our VIP day?
Yes. I’ll send you the Deep Dive. Once you’ve completed it and sent it back to me, we’ll arrange our coaching date
Why is the online program only available for photographers?
Its content is actually applicable to all business owners - photographers and non-photographers alike - but this one has been written specifically for photographers. I’ll be updating it this year to focus specifically on non-photographers so that they have their own program too!
What happens at the end of my VIP day?
You’ll have continued 12 months support from me in a private Facebook group - plenty of accountability, continued learning, Q&A sessions, guest speakers, and more! You won’t left on your own!
Need more information?
Let’s have a conversation.
If you have questions about how The Conversion Story would benefit your business, please don’t hesitate to get in touch.