We understand the world through stories.
Storytelling is one of the most powerful ways of creating human connections because rooted at the heart of them all is emotion.
Being human is essential to the success of a small business.
Meaningful connections grow through empathy, laughter and tears in a way that doesn’t just highlight our similarity but also makes us human.
In business, being human and authentic helps to create powerful connections with your ideal clients. No matter where you are in your journey, your business has grown from who you are, where you’ve been and continues to grow through your vision for the future.
Heart versus mind.
Facts speak to your mind.
What does the science tell us?
A collection of facts and figures - like a powerpoint or factual social media post - activates the language processing part of your brain. It has a logical structure.
Stories speak to your heart.
However, when you are reading a story, something completely different happens.
Your brain will activate up to seven areas at once - including the zone that processes images - which works 60,000 times faster than language processing.
Other activated zones include those that trigger emotions, touch, hear, taste and even smell.
How incredible is that?
Story has a stronger impact.
There is space for great storytelling in business.
It’s a proven scientific fact: stories engage our brains in a deeper way than facts alone - business storytelling focuses on the human side of work.
And stories stick.
Sometimes another pair of eyes and ears on your business is what you need.
Still not sure?
Book a call with me and let’s see how storytelling can help your business.
How we can work together.
Online program or a 1:1 VIP day.
Online program £1495
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The online program is designed specifically with you in mind.
It’s an online course created to show you just how poweful storytelling is. I show you how to use the right stories in your marketing to position you as the expert in your niche, and the go-to photographer.
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Ideal Client.
We unpack and understand our ideal client on a level that not many photographers go to. This is the very essence that will position you head and shoulders above the rest.
The Stories.
Next come the stories - yours and your ideal client’s.
And let’s not forget the emotions sitting behind them.
We spend time unpacking and understanding the emotions - because it’s the emotions that influence our client’s purchasing behaviour.
Storytelling Framework.
And finally, I show you how to use my storytelling framework that you can use over and over again for all those LinkedIn, Instagram and Facebook posts.
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Right from the beginning of the course, you’ll join other photographers and business owners in a private Facebook group for 12 months of accountability, learning, Q&A sessions, guest speakers, and more.
Because we all know how easy it is to purchase the course - but how many times do we leave it on the hard drive gathering dust?
Not this one.
You won’t be left on your own!
1:1 VIP day £1995
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The 1:1 VIP day is perfect for you if you prefer the 1:1 approach tailored to you and your business.
It’s an online 1:1 program that takes place over 2 half days, and has been created to show you just how powerful storytelling is.
I show you how to use the right stories in your marketing to position you as the expert in your niche, and the go-to person.
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Everything is bespoke to you and your business.
Deep Dive.
First of all, you’ll find a quiet time to complete the Deep Dive and return back to me. This gives me a real good insight into you and your business, and is the foundation of our work together.
The Stories.
Next come the stories - yours and your ideal client’s.
And let’s not forget the emotions sitting behind them.
We spend time unpacking and understanding the emotions too - because it’s the emotions that influence our client’s purchasing behaviour.
Storytelling Framework.
And finally, I show you how to use my storytelling framework that you can use over and over again for all those LinkedIn, Instagram and Facebook posts.
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Right from the beginning of the course, you’ll join other photographers and business owners in a private Facebook group for 12 months of accountability, learning, Q&A sessions, guest speakers, and more.
Because we all know how easy it is to purchase something like this - only to lose momentum once left on our own.
Not this one.
You won’t be left on your own - even when your coaching with me is over!
As a result of booking Anne for The Conversion Story, I now have a wealth of stories and marketing materials to use. I no longer feel stuck!
Robert
Anne is a true gem in teaching the art of marketing through storytelling and what sets her apart is her ability to understand the emotions behind the stories!
Kasey
Anne’s approach to storytelling to connect with potential clients feels so natural and not salesy. After just one call, I have clarity on where to go from here. I’m so happy I spent time with Anne to realise how I can use my own personal stories that relate to my ideal client’s objections and to realise that I can provide the solution.
Angie
Ideal Client.
First, we identify and unpack your ideal client.
This is the foundation for all your messaging - making sure it resonates with the right people on a much deeper level.
The Stories.
Next come the stories and emotions. More unpacking.
We identify the right stories to share so that your audience feel like you’re talking to them. And them only.
The Framework.
And finally, the framework.
This is where it all comes together with a storytelling framework you can use over and over again.
No more hard sell.
Until I discovered storytelling for myself, I spent many a painful day and night on social media SELL SELL SELLING.
But clients weren’t knocking my door down wanting a photoshoot - and I couldn’t work out where I was going wrong. Sure, I got clients - but they wanted cheap photography.
And it was demoralising.
And then I discovered storytelling - and it all made sense.
My social media posts had been all about me - my dream clients couldn’t ‘see themselves’ in them.
All they could see was another photographer shouting all over Facebook.
Fast forward to today, and I’m now attracting clients who actively seek me out and happily pay my fee.
And it’s all down to storytelling.
Knowing which stories to share, weaving emotion between the lines so that my audience feel like I’m talking to them, and them only.
And I want to help you do the same.
FAQ
How do I know whether I need the online program or the 1:1 VIP day?
This will depend on how best you learn but also on how quickly you’d like to get started with using storytelling in your marketing. The 1:1 is the quicker route.
Is the VIP day face-to-face?
No - we do it over Zoom - but if you’d prefer face-to-face then just let me know.
I’m not a photographer - can I do the online program instead of the VIP day?
Currently, the program has been written specifically for photographers - but the content is applicable to all business owners. Book a call and let’s see which is the better fit for you.
Do I need to do any prep before our VIP day?
Yes. I’ll send you the Deep Dive. Once you’ve completed it and sent it back to me, we’ll arrange our coaching date
Why is the online program only available for photographers?
Its content is actually applicable to all business owners - photographers and non-photographers alike - but this one has been written specifically for photographers. I’ll be updating it this year to focus specifically on non-photographers so that they have their own program too!
What happens at the end of my VIP day?
You’ll have continued 12 months support from me in a private Facebook group - plenty of accountability, continued learning, Q&A sessions, guest speakers, and more! You won’t left on your own!
Need more information?
Let’s have a conversation.
If you have questions about how The Conversion Story would benefit your business, please don’t hesitate to get in touch.